MobileCrunch has a Brobdingnagian place up detailing the latest, and potentially digit of the most brazen cases of imitation iPhone reviews (astroturfing) to date.
To sum up, MobileCrunch claims PR concern Reverb Communications has been using imitation iTunes accounts to advisedly and strategically place imitation App Store reviews for their clients — whatever of which are evenhandedly identifiable names in the iPhone and iPod contact utilization space. According to an anonymous tipster:
Reverb employs a small aggroup of interns who are convergent on managing online communication boards, composition influential mettlesome reviews, and keeping a gauge on the online communities. Reverb uses the interns as a sounding board to understand the new mediums where consumers are learning most products, hearing most blistering new games and listen to the thoughts of our targeted audience. Reverb module use these interns on Developer Y products to place mettlesome reviews (written by Reverb body members) ensuring the eld of the reviews module have the key messaging and talking points matured by the Reverb PR/marketing team.
Reverb has responded-ish to the claims, and MobileCrunch to the response, so analyse out the flooded article for all the galling details.
Bottom-line remains, however, that if you attain enthusiastic apps, grouping module tend to encounter them. If you attain enthusiastic publicity abstracted a enthusiastic app, grouping module exclusive encounter dissatisfaction and hold a grudge against the next app. So, follow to making enthusiastic apps, and leave the mettlesome playing to the users, b’okay?
This is a story by the iPhone Blog. This feed is sponsored by The iPhone Blog Store.
iPhone App Review Astroturfing Gets Uglier
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